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This is the content for an ad-hoc marker, where the icon has also been changed by using the "icon" option.
<div id="gspot-top-right" data-lat="3" data-lng="100" data-title="AD-HOC Marker" data-slug="http://www.smalley.my" data-icon="house.png"></div>
It also possible to just override the default options with the following HTML:
<div id="gspot-bottom-left" data-zoom="17" data-type="SATELLITE" data-override="true"></div>